China Marketing Services

The RooLife China Marketing team has been successfully driving e-Commerce sales in China for 4 years and provide a range of comprehensive multi-platform e-Commerce solutions across many major platforms and e-Retailers in China and facilitates traditional B2B distribution for registered imported products in China.

Experienced teams in Guangzhou and Qingdao with offices and bonded warehouses provide marketing translations, logistics, warehousing, trade regulation, e-Commerce platform marketing and cross-border pricing to provide you with a comprehensive international expansion strategy. Specifically Roolife Group provides:

  • Tailored guidance to help you navigate your selected international markets and connect you to the relevant legal and regulatory services.
  • On top of our B2C eCommerce channels, we also provide cross- border B2B distribution solutions for internationally registered import products.

Services and expertise to build your brand in China

Namely:
  • RooLife Group facilitate a range of comprehensive multi-platform eCommerce solutions across many major platforms and e-Retailers in China
  • We offer traditional B2B distribution for registered imported products in China
  • We provide tailored solutions to help you navigate China’s diversely different marketing landscapes (digital and physical)
RooLife Group can effectively get you trading across dozens of China’s largest and fastest growing eCommerce platforms and help build out your very own flagship stores on TMall Global and JD Worldwide, or list your brand within our Roolife Group department store. We take care of all your designs, translations, logistics, customer service, promotions and everything required to successfully sell into China.

Payment Solutions and eCommerce Platform

RooLife provides fully integrated Payment Solutions (WeChat and Alipay) directly and also in partnership with Novatti (ASX Listed Company) who is one of the leaders in this payments processing and an AFSL accredited business directly (as opposed to other providers).

The Roolife Group has spent significant time and investment in integrating Novatti’s China Payments platform with the Company’s RooLife portal which seamlessly enables purchase of products and services from WeChat and Alipay made by Chinese when in Australia, extending the capability for RooLife to process payments directly in Australian Dollars, optimising the Company’s position with foreign exchange movements.

This new partnership opens up further opportunities for the Company in addition to the sale of retail goods and tourism services, adding payment processing for items such as education fees, rent, utility bills and other payments, for which RooLife Group will receive commission on all payments processed, with no additional or upfront costs to be incurred.

The service will optimise transactions between RooLife’s merchants and customers in Australia, delivering fast settlement via an Australian domestic funds transfer to the merchant’s Australian account in AUD from WeChat and Alipay payment transaction made by Chinese when in Australia.

Novatti’s China Payments modules are integrated with RooLife’s e-Commerce platform and hyper-personalisation AI engine, providing additional customer profiling and valuable insights into Chinese residents, tourists and business travellers’ purchasing habits, creating additional opportunities for sales of products.

Brand Representation Service

  • RooLife handles marketing translations, logistics, warehousing, trade regulation, eCommerce platform marketing and cross-border pricing to provide you with a comprehensive international expansion strategy.
  • We provide tailored guidance to help you navigate your selected international markets and connect you to the relevant legal and regulatory services.
  • On top of our B2C eCommerce channels, RooLife also provides cross-border B2B distribution solutions for internationally registered import products

We Build Your Brand in China

  • RooLife facilitate a range of comprehensive multi-platform eCommerce solutions across many major platforms and eRetailers in China. We offer traditional B2B distribution for registered imported products in China.
  • We provide tailored solutions to help you navigate China’s diversely different marketing landscapes (digital and physical),

Access China’s eCommerce Opportunities

  • RooLife can effectively get you trading across dozens of China’s largest and fastest growing eCommerce platforms
  • We can help you build your very own flagship stores on Tmall Global and JD Worldwide, or list your brand within our RooLife eCommerce store. We take care of all your designs, translations, logistics, customer service, promotions etc.

Australian Daigou Market

RooLife Group has been appointed an official partner and supplier for new China e-Commerce platform WMall.

WMall is an e-Commerce platform which connects western brands to China’s powerful Daigou shopping network. It is backed by several foundation strategic partners such as China’s powerful JD Logistics group Jing Xi Da, with the role of Chinese social e-commerce platform, Feng Xiang to drive engagement between brands and the Daigou (shoppers outside China who purchase products for customers in China) social networks in China. (Reference: https://mp.weixin.qq.com/s/hsvGo2rMH4TTV1geRIaJ_Q).

RooLife Group’s role is to engage with Australian and International brands, selecting a targeted range of products expected to have strong appeal to Chinese consumers. As official supplier of brands to WMall, RooLife Group is responsible for product selection in consultation with WMall, providing pricing and market entry services making products available in China and supplying to WMall to sell to its customers.

RooLife Group also assist Australian and International brands to prepare training materials and training sessions for the individual sellers on the platform to ensure the brands and customers are supported through the network.

RooLife Group has extensive experience and expertise in Tourism and has a number of existing National and WA Iconic Tourism Clients

RooLife Tourism

RooLife Group has extensive experience and expertise in Tourism and has a number of existing National and WA Iconic Tourism Clients ranging from:

  • Tasmania Tourism
  • Bruny Island
  • King Island
  • Sail Ningaloo
  • Lake Argyle Cruises
  • Scenic Flight
  • Kimberly Croc Motel
  • Kununurra Country Club
  • Lobster Shack
  • The Amazing South Coast
  • Numerous Hotel Chains

Another key focus of the Group is RooLife Travel, which integrates RooLife’s China marketing and sales capabilities with Sightseeing Pass Australia’s multi award-winning online travel platform providing access to more than 350 tours and multi-attraction Discounted Passes which are expected to have strong appeal to Chinese travellers both ahead of travelling and during their time in Australia.

The partnership extends RooLife’s capabilities to include Sightseeing Pass Australia’s unique online offering with an easy-to-use booking platform accessing some of Australia’s best experiences. It also allows industry partners in China and Australia to be able to access great travel deals with RooLife Group to manage collection of all payments via the WeChat and Alipay payment methods.

A key positing is the bundling of different tours and attractions together, providing Chinese visitors with the ability to purchase Discounted Passes before they travel, providing them with an easier decision on what to see and do on their holiday and do it when it suits them.

RooLife’s Travel & Tourism service forms part of the Company’s strategy to engage with tour operators and tourist destinations in Australia, enabling them to accept WeChat and AliPay payments on site allowing Chinese travellers to make purchases using their preferred payment method on their mobile phone, connecting the merchant with the consumer creating the opportunity for ongoing sales.

Our combined offering allows us to promote tours directly to Chinese travellers online, accept payment from their mobile wallet either via WeChat or Alipay and rely upon a well-known and highly-credentialed tour aggregator such as Sightseeing Pass Australia to deliver the tour packages – it’s a perfect solution for both companies and all Chinese tourists.

We see RooLife Travel as a digital disruptor and game changer in the tourism sector by influencing and guiding Chinese tourist’s travel plans early in their travel planning process, providing planned itineraries focussed on their needs and delivered with safety and convenience in mind.

RooLife Group represents Australia and New Zealand's most trusted and loved Health Brands

RooLife Health

RooLife Group represents some of Australia’s and New Zealand’s most trusted Health Brands including:

Some of Our China Services Clients